NYC September 17, 2012
A few weeks ago, Benetton announced that it would be opening a Soho pop-up shop featuring “knit-covered dolphins” and sculptures of the “LANA SULTRA”, created by Cuban-Born FABRICA artist ERIK RAVELO. The space located at 135 Crosby Street, opened on September 6th and will run through December. Vistors will enter through open garage doors on either side of a long rectangular space featuring the range of 12 key hues that the designers used as inspiration. The installation is composed of art pieces knitted by resident artists of FABRICA. The life size sculptures of Erik Ravelo feature couples in poses from the Kama Sultra wrapped in brightly-colored woolen yarns, and joined in positions expressing sensual pleasure and love.
With a long standing commitment to art and creativity in all forms, the UNITED COLORS Of BENETTON pop up provides an innovative showcase of the brand’s legacy in knit fashion and color. Don’t miss it.