NEW YORK, Oct 24, 2012/ — Founded 23 years ago, Maison Martin Margiela has been on the spearhead of fashion with the house’s founder, designer Martin Margiela always pushing the envelope in creativity.
Case in point, designer Martin Margiela invented “semi-couture”, which became “demi-couture” when it hit mainstream.
The collaboration between H&M and the Maison Martin Margiela once again breaks new ground in the sense that the collection being present is actually a re-edition of the maison’s greatest hits.
“With these Maison Martin Margiela re-editions, some of the most important garments in recent fashion history will be made available at H&M. These pieces are incredibly accurate to the original and prove how the most radical concept can result in fashion that is both desirable and wearable. It s a privilege for H&M to be collaborating with Maison Martin Margiela, “ commented Margareta van den Bosch, Creative Advisor to H&M