Lauren Bush Lauren, Karlie Kloss
NYC December 12, 2012
After witnessing the effects of hunger firsthand when traveling as a WFP Honorary Spokesperson, Lauren Bush Lauren co-founded FEED Projects in 2007 with the mission of creating “fair trade” good products that help FEED the world. Every product sold has a measurable donation attached to it and over the past five years, FEED has been able to donate over $6 million and provide nearly 60 million meals globally.
FEED’s “How to Gift2” Holiday Party was hosted by Lauren Bush Lauren and featured cookie decorating with Karlie Kloss, Model and Founder of Karlie’s Kookies and Christina Tosi, Chef and Founder of Milk Bar. The evening also featured a walk-through of FEED’s “How to Gift2” holiday campaign. This fun and festive take on traditional gift guides not only gives consumers shopping solutions and unique instruction (Create a Giving Tree, DIY a One of a Kind Gift) but also wonderful ways to fight hunger globally through their purchases.
“I think the best gifts are ones that represent a larger idea of giving and caring. Our products will empower the gift-giver, delight the recipient and provide impactful food assistance and, with artisan-made products, employment to those in need throughout the world. To me, this is the perfect way to give!” said Lauren Bush Lauren.