New York, NY February 26, 2014
Shipley & Halmos designers Sam Shipley and Jeff Halmos have launched a new men’s sportswear brand, S&H Athletics. With a nod to classic sporting attire from the 1950’s and 1960’s, S&H Athletics gives customers a fresh take on vintage-inspired staples. The collection is inspired by ―all that’s great about athletics, pulling from the designers’ personal interests, both as fans and active participants, in a variety of sports.
S&H Athletics features garment dyed t-shirts and polos, striped pima cotton rugby shirts, 3⁄4 sleeve slub cotton softball tees, and garment washed fleece sweatpants. There is also a variety of graphic t-shirts, sweatshirts,
varsity sweaters, baseball jackets and bar striped athletics socks to help further tell the brand’s story.
Color direction plays a vital role in S&H Athletics. Vintage primary hues such as navy and crimson that dominated the sporting world throughout the mid-1900’s have been tweaked with royal blue and touches of
muted yellow to create a palette that feels fresh and modern. Retailers include Bloomingdale’s, Colette, Ron Herman US and Japan, Fred Segal along with other specialty stores and e-commerce at www.shathletics.com.
Prices will range from $25-$298.
“There have always been athletic-inspired pieces within the Shipley & Halmos collection. With this new line, we can really expand on a whole new brand concept that’s a little more casual, street and sports driven – but
still with the same quality and lighthearted sense of humor customers have come to appreciate from S&H”, explains Halmos.