New York, NY April 9, 2014
Son Jung Wan has launched her first e-commerce site. The site will first present the spring/summer 2014 collection and the fall/winter 2014/15 collection for advance order. The site puts striking imagery at the forefront on the landing page, with a behind the scenes look from the fall 2014 runway show during MBFW at Lincoln Center. As you peruse the the site you will find signature pieces from the Spring 2014 collection which range from $750 for a short and sleeveless top to $3630 for a silver hand-beaded deep v-neck sequined dress.
The collection launched in 1989 in South Korea and has been in the USA for six seasons is now sold in upscale specialty boutiques around the country. Including, Glasscock Louisville, KY; John De Mederios International, Palm Beach, FL; Miss Jackson’s Tulsa, OK; and ESTI’S in New York City. The new site, which is in English, offers international shipping around the world and will soon be translated into multiple languages.
“I am very pleased to finally bring my designs to the world. The internet is such a powerful tool so I wanted to wait until the brand was prepared for this international platform. The e-commerce site will assist in the growth of my brand’s global reach and will be key to the company’s expansion.”- SON JUNG WAN