NEW YORK, Jul 13, 2009 / FW/ — The British are coming and there is no stopping them! The British Fashion Council (BFC) announced today that New York-based People’s Revolution has been retained as it U.S. public relations firm to promote London Fashion Week and British designers in the U.S.
Headed by Kelly Cutrone, People’s Revolution is one of the most influential PR firms in New York. A full-service brand strategy, marketing and public relations firm, People’s Revolution has offices in New York, Los Angeles and Paris.
“People’s Revolution celebrates and embraces authenticity and communication. London is a city that turns out originals with an attitude,” says People’s Revolution, founder and CEO, Kelly Cutrone.
The company has garnered international attention for their distinctive and pioneering expertise in fashion, lifestyle and new media. Their clients include Jeremy Scott, Agent Provocateur, Christie’s Auction House, Ben & Jerry’s, Henry Holland, Bernhard Wilhelm and Longchamp.
“We are honored and thrilled to be working with London Fashion Week this upcoming season, as we will be able to play an integral role in their 25th Anniversary,” says Robyn Berkley, President of People’s Revolution.
Caroline Rush, joint chief executive of the British Fashion Council, commented, “The appointment of People’s Revolution aims to increase awareness and exposure of British designers amongst US media and buyers with the goal of supporting the growth of designer businesses and increasing the attendance of these audiences at London Fashion Week.”
As part of its appointment as a PR firm, People’s Revolution will also be shooting their highly anticipated Bravo show throughout London Fashion Week. Bravo Channel has just commissioned an eight part documentary on People’s Revolution and as part of this; they will be filming at LFW.
London Fashion Week’s womenswear shows will take place from 18th – 22nd September at its new cultural home, Somerset House.