Kanye West and Joan Smalls Star in Balmain’s Dynamic Fall 2016 Campaign

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NEW YORK, NY July 23, 2016

You have to hand it to Olivier Rousteing for propelling Balmain into the modern age. His relationships with the likes of Kim Kardashian West and Rihanna have been paramount in the iconic French label’s ongoing success and he’s certainly made use of his connections, regularly turning his high-profile BFFs into campaign stars. After Rousteing welcomed back three supermodels from the 90s for the campaign last season, the designer has asked Kanye West to star in the Fall 2016 campaign along with model Joan Smalls. Photographed in black and white, the duo appears to be battling it out in the dynamic shot which surfaced recently

IMAGE: VIA US VOGUE’S AUGUST 2016 DIGITAL EDITION.