V Australia and Steve Alan Collaborate for the Perfect Bag

steven_alan_diveNEW YORK, Dec 10, 2009 / – In an unprecedented collaboration, Australia’s Sydney and the Great Barrier Reef have teamed up with V Australia, Richard Branson’s newest international airline, to bring the Perfect Australian Travel Experience to Americans.

A remarkable value for jetsetters, the Perfect Vacation includes round-trip flights on V Australia from Los Angeles to Sydney or Brisbane, round-trip domestic flights and one-day travel experiences at two of Australia’s iconic destinations – Sydney and the Great Barrier Reef, starting from $1,299*.

The Perfect Vacation — offered exclusively in partnership with Down Under Answers and Springboard Vacations – starts with international economy round-trip flights on V Australia, domestic flights on sister-airline, Virgin Blue, and includes two free^ tours; the Essential Sydney Opera House tour a half-day tour of the Great Barrier Reef to Michaelmas Cay with Ocean Spirit.

The ultimate resource for adventure seekers interested in travel to Australia, V Australia flights offer style, fun, comfort, and value with non-stop flights to Sydney and Brisbane from Los Angeles.

To embody the perfect Aussie travel experience, the renowned designer Steven Alan has been tapped to create a one-of-a-kind bag inspired by these world famous destinations.

“Every great traveler knows one thing. It’s all about the bag. Or more specifically the perfect bag,” says Steven Alan. “In creating the Perfect Bag, I aim to capture the sights, sounds, flavor and spirit of Sydney and the Great Barrier Reef from first-hand experience on my own Perfect Trip.”

Inspired by the people, places and lifestyle of Queensland and New South Wales, Steven Alan’s one-of-a-kind Perfect Bag will make its limited-edition debut in January 2010.

The Perfect Bag by Steven Alan will be available exclusively at select Steven Alan stores in New York and Los Angeles. The bag will reflect the Steven Alan signature style, combining perfect tailoring and casual California cool.

Inspired by travel to Australia and contributions from users through twitter (@perfectproject) and VAustralia.com/perfectproject, every detail will be reinterpreted for the Perfect Bag.

For more information on the Perfect Trip to Sydney and the Great Barrier Reef, please visit www.vaustralia.com/perfectproject

A look into the design process of the Perfect Bag from Steven Alan’s studio.

Steven Alan’s “Perfect Trip”:

The Perfect Vacation from Perfect Project on Vimeo.