Eva Longoria-Parker To Host Loren Jewels Collection Debuts at London Jewelers

Eva Longoria-Parker (file photo)

NEW YORK, Oct 19, 2010 / — Loren Ridinger, founder of Loren Jewels announced today that she and Eva Longoria-Parker will host the launch of the Loren Jewels® collection at London Jewelers.

Eva Longoria-Parker recently won “Best Fashion Accessory” at the 2010 Emmy’s for the show-stopping Loren Jewels ruby chandelier earrings she wore.

“I’m so excited to showcase my new collection at London Jewelers,” said Loren Ridinger. “To create a partnership with such a premiere jeweler, known for presenting the world’s most prestigious jewelry brands, is incredible! And having my dear friend and biggest supporter, Eva, join me makes it even more special and an event not to be missed.” said Ridinger.

“We offer our clients the best of the best,” said Randi Udell-Alper, Vice President of London Jewelers. “It’s an honor to be working with Loren Ridinger and carrying Loren Jewels,” said Udell-Alper.

In addition, a portion of the proceeds from this event will be donated to Rally with Kids for Cancer Foundation (www.rallyforkids.com ), the charity that Loren & Eva co-chair.

The launch event will take place on Saturday, October 30th from 3-5 pm at London Jewelers, 2046 Northern Blvd., Manhasset, NY.

To view the entire exclusive collection of Loren Jewels® at London Jewelers, please visit (www.londonjewelers.com ) or contact London Jewelers at: 516.627.7475.