DSquared2 and Yoox.com To The Rescue of Our Furry Friends


BEVERLY HILLS, California, Oct 30, 2010 / — The virtual boutique for fashion and design, yoox.com and Dean and Dan Caten, twin designers and Creative Directors behind the glamorous and influential Dsquared2 brand, hosted celebrities, tastemakers, editors, and their furry VIP friends at an exclusive luncheon Thursday to preview the launch of Dsquared’s Limited Edition Leash and Collar Set for Dogs for yoox.com, to be sold exclusively on www.yoox.com  this holiday season, starting mid November.

Guests who attended the event included: Angie Featherstone, Anjelica Huston, Danny Huston, Lyne Renee, Dita Von Teese, James Frain, Marta Cunningham, Jillian Barberie Reynolds, Joe Manganiello, Lady Victoria Hervey, Mischa Barton, Nash Edgerton, Paris Hilton, Rumer Willis, Tara Summers and Teresa Palmer.

Attendees enjoyed a vegetarian menu, sparkling cocktails, and the musical styling’s of DJ Marco Dasilva at a private home in Beverly Hills. Certified animal trainer and host of Animal Planet’s show Night, Brandon McMillan, was on hand to offer attendees training tips, and a pet-friendly photographer allowed guests the opportunity to pose with their furry friends.

The proceeds from the launch, underwritten by yoox.com, and sales of these luxe dog collars and leases will benefit MUCH LOVE ANIMAL RESCUE, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals.