WHO’S NEXT (PARIS) TRADE SHOW SPRING-SUMMER 2009 EXHIBITORS’ PREVIEW
PARIS, August 13, 2008 /FR/— Among the brands showing at the Who’s Next trade show in Paris in september, some have already allowed FashionReporters to view partly their collections. Among our selection, a very particular Italian brand has drawn our attention: Kocca.
Going over the years from denimwear for girls to a more elaborate look, it is proposing for Spring-Summer 2009 a kind of new angle on opulent bourgeois looks for girls. Always “girly” in its approach , Kocca has sophisticated its designs though for the season with humour and a propos. A look into the history and DNA of the brand reveals more.
Kocca was born in 1994 as a young girl’s jeanswear and has successfully grown into a global lifestyle brand. Values of innovation and a customer-orientated approach are combined with a maximum focus on human resources, close internal cohesion and an innovative management style, capable of anticipating changes and acting extremely rapidly. The creative research group, the beating heart of all the collections, is a genuine melting pot of experience and professionalism; innovation, reinterpretation of current and past fashion and originality are just a few of the tools used every single day.
The result is a world where fashion is a state of mind and style,a means of communication. The Kocca collection seems to follow clear and dynamic moods, there is no room for sadness – “enjoy” could be the motto of many pieces. Feminine, ironic and strong, the Kocca woman knows how to play with romanticism and elegance.
So, enjoy a glimpse into Kocca’s new collection, presented in Amsterdam, Barcelona and Paris, with the photos included here. Cute and daring, don’t you think? And if you are planning to visit the Who’s Next trade show, make sure you pay a visit to the Kocca booth (Hall 1 in the Paris Porte de Versailles precinct from september 4 to September 7, inside the “Face” lounge).
JEAN PAUL CAUVIN
Photos courtesy of Kocca