The California-based brand, Joie, has officially opened it’s first U.S. flagship store on Madison Avenue. If you own a piece of clothing from this designer, you can attest to its addicting effects as their fabrics and prints are consistently irresistible. Just imagine this haven of patterned silk and linen tanks in a sanctuary of elegant furniture and serene Parisian influence decor.
According to New York Magazine, “the new flagship stocks all four of the brand’s four collections: the main Joie line, Joie Soft’s lower-priced basics, the beachy Joie a la Plage, and the shoe collection.” When are you scheduling your visit?
Save this as speed dial in your address book: Joie, 1196 Madison Ave., nr.88th St.; 212-837-2220.