Alessandra Facchinetti and Pinko Launch Uniqueness

MILAN, Jun 30, 2011/ — UNIQUENESS, the joint brainchild of Pietro Negra and Alessandra Facchinetti, is a new ready-to-wear line that will be unveiled in Paris.

The collection is where an uncommon talent for design meets a fascination with the online universe. It’s a fresh approach to fashion – a strong collection that rewrites the rules of the game.

Coming from the fusion of these two restless minds, UNIQUENESS is a project that processes and then reworks in fashion form today’s intense technology-induced socio-cultural forces.

Introducing a product distribution system that reflects a pioneering vision and holds all the promise of a remarkable future, the Uniqueness collection will be sold directly on the web and through a network of select retailers where customers can enjoy on the spot service and the collection gets past the idea of seasons.

“I’m excited to have the chance to work on such an innovative and unconventional project, where the freedom to interpret the times effectively becomes the brand’s DNA,” says Alessandra Facchinetti.

“This project captures a technological marketing concept for our generation, stretching to the max a series of assets unique to the creative vision of the Pinko brand, now for the first time merging at a high level of creativity,” Pietro Negra, founder of Cris Conf which owns Pinko, adds.

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