PARIS, Sep 29, 2011/ — Today, at the Jeu de Paume, it was much more than a fashion show. It was a visual projection of the universe, the continuous interchange between real and virtual worlds that Uniqueness aims to express.
With a white box representing the boundary line – and absolute focus of attention – for the night, UNIQUENESS made its debut. Backstage images intermingled with external influences, in and outside the box – a video dialogue between audience and collection, between Uniqueness and Web, between the big wide world and the cool new clothes, between all the single items.
Starting from the styling, (shown) live behind the wall… until the wall comes down…
And since it was born in an era of smartphones and tablets, Uniqueness seizes the moment and puts it online at www.uniqueness.it .
A work in progress display window showcases a timeless no-wait line of clothing: a continual flow of new products, sold everywhere 24/7 with immediate delivery. The project is also available in major multi-brand stores and online at thecorner.com.
Uniqueness finds inspiration in and comes to life on the Web. With a website offering a constant glimpse of Alessandra’s collection, her passions and ideas, the latest updates and tips from the Mood Board and the special initiatives of the Board of Uniqueness, a group of like-minded creative individuals who will come together to share their ideas and experiences.
It’s an online magazine that sells fashion while looking far beyond standard fashion horizons.
