LONDON – DECEMBER 17, 2011
With the collection set to debut on January 25,2012 NET-A-PORTER.COM, the world’s premier online luxury fashion retailer, announces the launch of a microsite dedicated to all things KARL. Our readers can go to www.net-a-porter.com/karl to gain access to exclusive images from the collection, become a member of KARL’S Kult, and download the KARL app where readers can navigate a maze-style game to win up to $1000 to spend on the collection at NET-A-PORTER, “Karlify” their look, and scan the KARL logo (utilizing Aurasma’s image recognition technology) to unlock additional content.
Errol Murray
