NEW YORK & SEOUL, May 25, 2012/ — It was a night to remember – fashion paying homage to art. Wednesday night, in Seoul, Calvin Klein, Inc presented a special one-night-only exhibition entitled, “Infinite Loop” organized by the New Museum and curated by Lauren Cornell, the Executive Director of Rhizome and Adjunct Curator at the New Museum.
Created in tribute to the legendary video art pioneer, Nam June Paik, the exhibit featured a group of international artists whose works carry on the exploration of technology and participatory art – a movement Paik helped ignite in the 1960s.
The private event, held in a custom built structure on top of the landmark Seoul Station, premiered three specially commissioned interactive video installations by prominent digital artists Rafaël Rozendaal, Scott Snibbe, and collective Flightphase.
The evening was complemented by a curated program of videos displayed on the world’s largest LED screen located across from Seoul Station, one of the most highly trafficked intersections in the city’s transportation system. Towering at twenty-three stories tall, the Seoul Square Media Canvas served as the centerpiece of the event and added a public dimension to the occasion.
The evening was hosted by the company’s Creative Directors – Francisco Costa (women’s Calvin Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection), and Kevin Carrigan (ck Calvin Klein, Calvin Klein Jeans). Calvin Klein, Inc.’s President & CEO, Tom Murry, as well as the New Museum’s Toby Devan Lewis Director, Lisa Phillips, Ms. Cornell, Mr. Rozendaal, and Flightphase’s Jeff Crouse and Karolina Sobecka were also on hand at the event.
Special guests in attendance included actresses Kate Bosworth and Chloe Moretz, and supermodel Lara Stone. Photographer, blogger and model, Hanneli Mustaparta – who is now a contributor to the company’s official Tumblr® blog at calvinklein.tumblr.com – was also present. All were wardrobed by Calvin Klein Collection.
The three commissioned works all explored different kinds of interactivity in video and provided a backdrop for the presentation of the Fall 2012 offerings from Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.
Model Matthew Terry, who appears in the current Calvin Klein Underwear and Calvin Klein Jeans campaigns for Spring 2012, was featured in the Calvin Klein Underwear installation. Mr. Terry is a personal trainer from Pennsylvania who was discovered in 2011 after being named co-winner of the annual VMAN/Ford Model Search.
Flightphase’s video installation, Reveal, was motion-activated – when viewers came in close proximity to the screen, a top layer peeled back to reveal underlying images. Snibbe’s Gravilux featured an expansive projection of thousands of pixels, which can be tossed around to form evocative, abstract shapes by a simple stroke on an iPad. Rozendaal presented an environment containing multiple videos, depicting alien landscapes, exploding volcanoes and game worlds – all animated by touch, and reflecting off a floor of broken glass.
The video program displayed on the Seoul Square screen included works by Mr. Rozendaal, Michael Bell-Smith, Takeshi Murata, and Minouk Lim. It was created as a response to Paik’s Global Groove, a kaleidoscopic video collage that articulated Paik’s prescient vision of global communications. The videos delve into today’s global media landscape in its beauty and banality, in its intimacy and fragmentation, and in its possibilities to re-envision society, and also unhinge it. The video program was displayed on the dynamic screen in cooperation with Gannart Gallery Seoul.
Photos courtesy of Calvin Klein Inc.