BEIJING, Jun 1, 2012/ — With the celebrity guests headed by Nicolas Cage, Naomi Watts, Jessica Alba and Amber Heard, Montblanc opened its biggest flagship store in the world in the heart of Sanlitun in Beijing.
With a focus on design and contemporary art, the store will offer a unique shopping experience, to both Montblanc devotees and those new to the brand.
In a sophisticated setting, timepieces, writing instruments, fine jewellery, leather goods, accessories and limited editions will inspire and delight.
The interactive journey through the store will bring to life Montblanc’s heritage, craftsmanship and pioneering spirit synonymous with over 100 years of excellence.
High profile guests attending this night of magic included actors Nicolas Cage, Naomi Watts, Amber Heard and Jessica Alba, and award-winning actor Maggie Cheung as well as more than 1.000 guests including VIP journalists from all over the world.
Today’s stars were joined by the shining stars of yesterday with surprise appearances from other Hollywood icons like Marilyn Monroe, Charles Chaplin and Elvis Presley.