NEW YORK, NY July 21, 2014
Syndicate-5 hosted the Opening Celebration of Sound Waves @ The Beach at its new home at Gurney’s Montauk Resort & Seawater Spa on Saturday and despite overcast skies and occasional drizzle drew its largest turnout to date (including all of 2013) with over 800 enthusiastic attendees to see an exclusive DJ set by Ben Lovett of the Grammy-winning Mumford & Sons who took a weekend break from recording the new Mumford & Sons album in England to play the event and also celebrate his newly announced engagement.
Also going public with her romantic interests, Charlotte Ronson, whose summer fashions were highlighted, attended the event with her new beau Nate Ruess, the lead singer of the Grammy-winning bandfun. It seemed appropriate to find two thirty-something Grammy winners at Sound Waves in Montauk. The Big P.A. of Bang the Drum and DJ Vikas rounded out the Opening Event’s music line-up.
Series partners are Cointreau (Official Spirit), The Daily, Heineken Light (Official Beer), Perrier (Official Water) and UrbanDaddy, with Mashfeed being a partner for the Opening Celebration. Mashfeed, a mobile application changing the way we digest social media, curated an exclusive Sound Waves “mashfeed” where guests could keep up-to-date on Sound Waves happening by downloading the app for free on their iPhone. Additionally, guests at the event were given the chance to pose behind a themed selfie backboard at the Mashfeed booth on-site at Sound Waves, for their chance to win a magnum bottle of Veuve Clicquot Champagne. All they had to do is hashtag #mashfeedmtk and upload their photo for their chance to win. The lucky winner was selected at 5pm and the bottle of champagne was popped in celebration.
The series continues this Saturday, July 26 from 2PM to 7PM, with the Long Island exclusive DJ performances of Erica Rhone and Arturo “Mr. Fox” Chi’en. The duo will man the DJ booth together for much of the afternoon having played gigs together from New York to Panama this year.
PHOTO: Sunny Norton
NEW YORK, NY July 21, 2014
FENDI celebrated the opening of its new pop-up boutique #fendisoho recently with exclusive products to bring in the SoHo shoppers. The opening of the conceptual store gave guests the opportunity to view one-of-a-kind products in the FENDI vending machine as well as the label’s new season designs while DJ Hannah Bronfman provided the night’s soundtrack. The store is the only one of its kind, giving the brand the opportunity to extend its reach to a younger clientele.
Extensive research by the brand went into the development of #fendisoho as it strives to combine the house’s codes and the cool vibes of the SoHo area. Neon signs, iron and brass furniture with a vintage finish, and colorful carpets mix with refined leathers, silk velvets, and natural brick to produce an industrial but luxurious space.
Guests included Tali Lennox, Leandra Medine, Alexandra Richards, Claire Distenfeld, Natalie Joos, and Kate Foley, all attended dressed in FENDI.
The #fendisoho pop-up store will feature a new theme each month —one of which, Fun Fur, will include the iconic Color Pequin fur —that will allow visitors a glimpse into the world of FENDI and will be open through the end of the year.