Most editors who attend Miami Swim Week will tell you the same thing: There’s only one rule when you’re hobnobbing down south. What happens in Miami, stays in Miami. Why? Because south of the Mason-Dixon Line, the parties are big, the bikinis are small and the cocktails are gratis. We assure you, it’s a winning combination. This year, despite all the hullabaloo about Mercedes-Benz backing out, swimwear designers rallied the troops and threw a four-day event that had all the late-night debauchery and show-stopping suits we’ve come to expect from seasoned pros like Mara Hoffman to emerging brands like Chromat. In case you missed all the action, here’s a quick rundown of the top trends on the runway at Miami Swim Week. As for what went down off the runway, that’s our little secret.
NEW YORK, NY JUlY 31, 2015
The activewear market is booming and with the growing number of emerging sportswear brands, business savvy ready-to-wear designers aren’t willing to miss out on all the fun. While Stella McCartney, has been working with adidas for over a decade and Norma Kamali has been pushing sportswear for years, it took the rise in boutique fitness and the juice craze to kickstart the trend of melding fashion and function. Since it’s now commonly accepted to wear workout clothes outside of a gym setting, clearly this isn’t a trend that will be ceasing anytime soon.
Rebecca Minkoff, Cynthia Rowley and Mara Hoffman are just a few of the designers branching out into activewear this year. Some have opted to go full throttle by launching complete activewear lines, while others are dipping their toes via limited-edition collaborations. Here’s a look at some of the most promising designer athletic lines to stock up on for fall.