Category Archives: News

Accessories Gaining Momentum Among Men

For the past 12 months, overall sales for men’s accessories grew 9 percent to $13.6 billion, says The NPD Group, a leading global information company.

mens accessories by category

The study which looked into sales figures between June 2013 to May 2014 shows that of the six categories tracked by NPD for men’s accessories, all experienced dollar sales increases over this time period.

This growth over the past year builds upon the 4 percent overall growth men’s accessories experienced the year before, bringing the total two-year increase to 13 percent.

“Today, more men are looking to stand out in a crowd, and accessories are a way to make a bold statement without having to overhaul their wardrobes,” said Marshal Cohen, chief industry analyst, The NPD Group.

And the fashion industry is very aware of this trend! Because generally, men limit themselves to a ring, a pair of cufflinks, a watch and a tie bar or tie chain when it comes to wearing accessories we see specialty jewelers like Elite & Luck Luxury Cufflinks making natural gemstone cufflinks to cater to this newfound fashion consciousness among men.

Even centuries-old watchmaker like Omega with its collectible and limited edition Speedmaster Apollo 11 45th Anniversary wristwatch, while putting technology, craftsmanship and precision first and foremost is also putting emphasis on the look for the watch.

“Instead of buying accessories by piecemeal, men are now making purchases across multiple categories and seasons,” continued Cohen.

That said, it is also notable to say that this increase in accessories also correlates with the growth we are seeing in men’s apparel and footwear.
Overall, men are becoming more interested in fashion, and retailers are building upon this trend by catering to them specifically.

Mashfeed & Charlotte Ronson join forces at SOUND WAVES @ THE BEACH



NEW YORK, NY  July 21, 2014

Syndicate-5 hosted the Opening Celebration of Sound Waves @ The Beach at its new home at Gurney’s Montauk Resort & Seawater Spa on Saturday and despite overcast skies and occasional drizzle drew its largest turnout to date (including all of 2013) with over 800 enthusiastic attendees to see an exclusive DJ set by Ben Lovett of the Grammy-winning Mumford & Sons who took a weekend break from recording the new Mumford & Sons album in England to play the event and also celebrate his newly announced engagement.

Also going public with her romantic interests, Charlotte Ronson, whose summer fashions were highlighted, attended the event with her new beau Nate Ruess, the lead singer of the Grammy-winning bandfun.   It seemed appropriate to find two thirty-something Grammy winners at Sound Waves in Montauk. The Big P.A. of Bang the Drum and DJ Vikas rounded out the Opening Event’s music line-up.

Series partners are Cointreau (Official Spirit), The Daily, Heineken Light (Official Beer), Perrier (Official Water) and UrbanDaddy, with Mashfeed being a partner for the Opening Celebration. Mashfeed, a mobile application changing the way we digest social media, curated an exclusive Sound Waves “mashfeed” where guests could keep up-to-date on Sound Waves happening by downloading the app for free on their iPhone. Additionally, guests at the event were given the chance to pose behind a themed selfie backboard at the Mashfeed booth on-site at Sound Waves, for their chance to win a magnum bottle of Veuve Clicquot Champagne. All they had to do is hashtag #mashfeedmtk and upload their photo for their chance to win. The lucky winner was selected at 5pm and the bottle of champagne was popped in celebration.

The series continues this Saturday, July 26 from 2PM to 7PM, with the Long Island exclusive DJ performances of Erica Rhone and Arturo “Mr. Fox” Chi’en. The duo will man the DJ booth together for much of the afternoon having played gigs together from New York to Panama this year.

PHOTO: Sunny Norton




NEW YORK, NY July 21, 2014

FENDI celebrated the opening of its new pop-up boutique #fendisoho recently with exclusive products to bring in the SoHo shoppers. The opening of the conceptual store gave guests the opportunity to view one-of-a-kind products in the FENDI vending machine as well as the label’s new season designs while DJ Hannah Bronfman provided the night’s soundtrack. The store is the only one of its kind, giving the brand the opportunity to extend its reach to a younger clientele. 

Extensive research by the brand went into the development of #fendisoho as it strives to combine the house’s codes and the cool vibes of the SoHo area. Neon signs, iron and brass furniture with a vintage finish, and colorful carpets mix with refined leathers, silk velvets, and natural brick to produce an industrial but luxurious space. 

Guests included Tali Lennox, Leandra Medine, Alexandra Richards, Claire Distenfeld, Natalie Joos, and Kate Foley, all attended dressed in FENDI. 

The #fendisoho pop-up store will feature a new theme each month —one of which, Fun Fur, will include the iconic Color Pequin fur —that will allow visitors a glimpse into the world of FENDI and will be open through the end of the year. 


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